Sting Sings New Track ‘The Hiring Chain’ for Campaign in Honor of World Down Syndrome Day.
Click the link at the bottom of the blog to hear the song.
“The Hiring Chain” campaign focuses on the importance of hiring people with Down Syndrome for jobs
By Eric Todisco March 21, 2021 02:15 PM
Sting has a new song with a powerful message in honor of World Down Syndrome Day.
The singer, 69, has teamed up with Italian nonprofit CoorDown for a new campaign called “The Hiring Chain,” which focuses on the importance of hiring people with Down syndrome for all types of jobs.
The music video for the campaign — which is played to Sting’s song of the same name — features a woman with Down syndrome named Simone who works at a bakery. After she is positively noticed by customers, a lawyer decides to hire John, a man with Down syndrome.
Through the video, more and more employers hire people with Down syndrome. At the end of the video, the baker who hired Simone gets his hair cut at a barbershop that has hired a boy with Down syndrome — a nod to the amazing trend that was started.
Sting shared the campaign video last week on Twitter and wrote, “I’m honoured to be a part of this year’s World Down Syndrome Day campaign. Do your part, start the Hiring Chain today. #WDSD21 # WorldDownSyndromeDay #HiringChain.”
